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Trade Allies

Become a Trade Ally

The SEMCO Energy Waste Reduction Program values partnerships with residential contractors to help raise awareness and guide customer understanding of and participation in SEMCO EWR residential programs. Registered contractors within the program are our valued Trade Allies that support homeowners to identify and implement energy efficiency improvements and provide customer guidance on SEMCO EWR Rebates.
Join our team today to stay up to date on the latest program and industry news and gain access to our exclusive array of benefits.


Increased Customers and Revenue

Rise above the local competition. Customers visit our site looking for ways to save energy at their homes or businesses. The extra visibility and recognition that comes with being a Trade Ally can bring a welcome boost to your bottom line.

Training Opportunities

SEMCO Energy Waste Reduction Program Trade Allies are provided access to exclusive Program, sales and technical training to elevate your business and employees to the next level.

Trade Ally Exclusive Resources and Opportunities

SEMCO EWR Trade Allies have access to exclusive resources and opportunities including;
• Trade Ally Manual
• Monthly Trade Ally Newsletter
• Program marketing materials
• Access to offer instant rebates to residential customers
• Earned access to co-branded marketing materials
• On-demand program training
• Market Outreach Specialist contact to provide support
• VIP access to pilot programs
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Trade Ally Manager
Bill Wittenbach
Market Outreach Specialist


Western Lower Peninsula
Mark Pruchniewski
Senior Commercial Energy Advisor

Central & Eastern Lower Peninsula
Tony Conley
Commercial Energy Advisor

Upper Peninsula
Christopher Sullivan
Commercial Energy Advisor



Learn about the energy efficiency improvements that can boost comfort and save energy and money in your home.
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Commercial & Industrial

Find ways to reduce energy use and costs for your business.
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Multi-family structures (five or more units) can contact the SEMCO EWR Program for information.

Call 855.298.5387