Trade Allies

Become a Trade Ally

Join our team today to stay up to date on the latest program and industry news and gain access to our exclusive array of tools, resources, and marketing opportunities.


Increased Customers and Revenue

Customers visit our site looking for ways to save energy at their homes or businesses. The extra visibility and recognition that comes with being a Trade Ally can bring a welcome boost to your bottom line.

Training Opportunities

Get ahead of the competition by mastering the latest programs, technologies, and more.

Trade Ally Toolkit

Your customized Trade Ally Toolkit gives you access to exclusive marketing materials, co-branding opportunities, and other resources for use in the field or the office.

Marketing and Communication

As a Trade Ally, you can take advantage of a wide array of marketing and informational materials to help promote your company.

Trade Ally Cooperative Reimbursement Program

The SEMCO EWR Cooperative Advertising Reimbursement Program was designed to provide financial and marketing resources to support Residential Trade Allies, while building consumer awareness of SEMCO's services and increasing participation in the program. The program will reimburse 50% of the cost (up to $1,000) of approved marketing tactics for up to $2,000 per year. Funds are available on a first-come, first-served basis. The 2020 reimbursement deadline is December 1, 2020.

Below are the minimum design requirements for marketing material, the program participation agreement, recommended marketing vendors and pre-approved marketing flyers for co-branding with the Trade Ally’s organization. New marketing materials must be approved by SEMCO EWR before implementing to receive funds. Please send questions regarding the Cooperative Advertising Reimbursement Program to



Eastern Lower Peninsula

Kirsten Leach

Southern/Central Lower Peninsula

Tracy Backus

Upper Peninsula

Bill Wittenbach

Upper Peninsula

Marie Sinnaeve


Lindsay McWebb



Learn about the energy efficiency improvements that can boost comfort and save energy and money in your home.

Commercial & Industrial

Find ways to reduce energy use and costs for your business.


Multi-family structures (five or more units) can contact the SEMCO EWR Program for information.

Call 855.298.5387